Update, October 2026: The BEST CELLULAR registration described on this page (U.S. Registration No. 5331706) is no longer active. Assertive Holdings, LLC, the company that now operates Best Cellular, is working to reestablish the trademark under its own ownership. Best Cellular remains active at the same domain, BestCellular.com.
On November 7th, 2017, Best Cellular was awarded a Service Mark in the Supplemental Register of the United States Patent and Trademark Office for, “BEST CELLULAR“.
According to the United States Patent and Trademark Office, “A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.”
If you have a business that needs the protection of a Federal trademark, we would recommend you start by reading this PDF from the United States Patent and Trademark Office titled, “Protecting Your Trademark – ENHANCING YOUR RIGHTS THROUGH FEDERAL REGISTRATION“.
Historical Record (2017): Trademark Awarded by the United States Patent and Trademark Office
Trademark: BEST CELLULAR
Application Filing Date: 10/21/2016
Registration Date: 11/07/2017
Filed as TEAS Plus: Yes
Register: Supplemental
Mark Type: Service Mark
Status when issued (2017): LIVE/REGISTRATION/Issued and Active
Current status: No longer active. See the update above.
US Registration Number: 5331706
Serial Number 87212088
CLASS 38: Wireless telephone telecommunications services, namely, wireless mobile telephone calling plans; Wireless voice mail services; Telecommunication services, namely, wireless telephone services; Telecommunications services, namely, wireless telephony and wireless broadband communications services for the transmission of voice and data
FIRST USE 8-28-1998; IN COMMERCE 10-21-2016
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT STYLE, SIZE OR COLOR
No claim is made to the exclusive right to use the following apart from the mark as shown: “CELLULAR”
The Importance of a Trademark
Most companies trademark their name or brand in order to protect it. Trademarks offer a good way for a business to communicate to their customers. Within the modern social media landscape, it means that prospective clients can easily find and identify your company. There is a reasonable fee for registering, but the returns on such a small investment are well worth it.
Is It Difficult To Register A Trademark?
The process of applying for (and being approved for) a Federal Trademark may be pretty simple if you’re applying for an uncommon or made-up word or phrase, especially if they have no meaning or context outside of branding or marketing your product or service.
If the Trademark you wish to be awarded is for a common or descriptive term, the process becomes much more difficult. It may also be beneficial to hire a professional trademark attorney, especially if it is deemed that your mark is merely descriptive. A mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of an applicant’s goods and/or services. Trademarks require renewal every 10 years in order to stay active.
Please note, we are not affiliated with the United States Patent and Trademark Office in an official capacity. This information is provided as general knowledge only.
Word Mark “BEST CELLULAR” was registered under United States Patent and Trademark Office Serial Number 87212088 with Registration Number 5331706. (Attorney of Record Heather Dent, JungJin Lee).