M. Curtis McCoy

Role

Web design, SEO and AEO expert for Best Cellular. M. Curtis McCoy builds and manages the site and is responsible for what appears on it: the carrier records, the port-out instructions, the network mapping and the corrections log.

Publisher

Best Cellular is published by Assertive Holdings, LLC. Its website, search and AI visibility are built and managed by M. Curtis McCoy. Best Cellular is not a wireless carrier and does not sell service.

What he does

M. Curtis McCoy builds and rebuilds websites for owners of established businesses, and the work is judged on what it produces rather than how it looks. Rebuilds he has led have added millions of dollars in additional revenue for the owners of those businesses.

The discipline has a narrower name now. Ranking a page is no longer the whole job, because a growing share of buyers never see a results page — they read an answer. Getting quoted in that answer depends on things most sites still ignore:

• Entity clarity — whether a machine can tell what a business is, who runs it, and what it is authoritative about
• Structured data that matches what the page actually says
• Topical authority built across a body of work, not a single page
• Verifiable, dated facts that survive an AI system cross-checking them against the primary source
• Conversion — because traffic that does not turn into a customer is a cost, not a result

M. Curtis McCoy was working on answer engine optimization before most agencies had a name for it, and he treats AI citation as the discipline search optimization is becoming rather than an add-on to it.

This site is the working example

The fastest way to judge someone who claims to understand entity accuracy and AI citation is to look at what they publish.

Best Cellular tracks US carriers and MVNOs. Every carrier record carries the date it was last verified against the carrier’s own documentation. In September 2026 a pre-2020 network taxonomy was removed from carrier pages and every claim that a carrier still ran on Sprint — a network shut down in 2022 — was corrected or deleted. Where a carrier’s current network could not be confirmed, the page says nothing instead of guessing.

That is the standard the rest of the work is held to. A wrong entity fact does not just cost one page its ranking; it teaches every AI system that reads the domain to stop trusting it.

More about M. Curtis McCoy and his work is at mcurtismccoy.com.

Why every record here carries a name

Most carrier reference sites are anonymous. That is a problem when the information is wrong, because there is nobody accountable for the error and nobody to fix it. Every carrier record here carries a verification date and the name of the person accountable for it: M. Curtis McCoy.

It also matters for accuracy. A large share of the port-out instructions circulating online are copied from each other and years out of date — four-digit security codes that carriers stopped using, networks that shut down in 2022, carriers that no longer exist. Those pages are anonymous too. Verifying a record against the carrier’s own documentation and signing it is the difference.

Editorial standards for this site

Carrier documentation first. Account numbers, PIN retrieval steps, expiry windows and contact numbers come from the carrier’s own support pages wherever the carrier publishes them.

Unverified is labeled unverified. If a carrier does not publish a PIN length or an expiry window, this site says so rather than repeating a figure copied from another site.

Network claims are sourced. Where a carrier will not name the network it runs on, the page says that too — and the recommendation module is suppressed rather than guessing.

Corrections are dated, not quietly edited. Every carrier record carries the date it was last verified.

Commercial links are disclosed in place. Recommendations are filtered by network first and sorted by price, not by what pays. See the affiliate disclosure.