Noble Mobile, the carrier founded by Andrew Yang, said on October 26, 2026 that it has acquired SmartLess Mobile. Current SmartLess customers keep their plan pricing and gain Noble’s support and screen-time tools. Service stays on the T-Mobile network. No customer action has been announced, and your number does not need to move.
SmartLess Mobile sale: the facts
| Carrier | SmartLess Mobile, a prepaid brand started in 2025 by the hosts of the SmartLess podcast and backed by Thomvest |
|---|---|
| Buyer | Noble Mobile, launched in September 2025 by Andrew Yang. Noble bought Helium Mobile in June 2026 |
| Network | T-Mobile. SmartLess launched on T-Mobile, and Noble’s unlimited plan runs on T-Mobile |
| Change | Acquisition plus a new investment. The SmartLess website now says the brand “is becoming Noble Mobile” |
| Announced | October 26, 2026. No closing or migration date was given |
| Price paid | Not disclosed |
| Who is affected | All current SmartLess customers. Subscriber count was not disclosed |
| Source | Noble Mobile press release on Business Wire (primary), SmartLess Mobile website |
What Noble Mobile said
The release says existing SmartLess customers “will retain their current plan pricing.” They also get access to Noble’s nationwide 5G coverage, its customer support and its screen-time tools.
Noble pays members cash back for using their phones less. The release says members can earn up to $20 a month, and that the cash back grows 5.5% a year. The Noble app also scores daily phone habits with a “Brain Rot Index.” Family plans add monthly leaderboards.
Andrew Yang said in the release: “We don’t want your life spent looking down at a screen—we want to pay you to live it.”
SmartLess CEO Paul McAleese said Yang approached the company “this summer” and that the deal gives both businesses more scale.
The release does not list new plan prices. It also does not say when SmartLess accounts move to Noble, or whether the SmartLess name will stay.
What to do now if you use SmartLess Mobile
- Do nothing yet. Your plan price stays the same, per the release. Watch for an email or text from SmartLess or Noble with any steps.
- Save your account details. Write down your account number and current plan now. You may need them if your account moves to a new system.
- Treat unexpected texts with care. Mergers bring scam messages. Only follow steps that come from the official SmartLess or Noble website or app.
- If you want to leave instead, request a transfer PIN from your carrier first. See our transfer PIN lookup. If a new carrier rejects the port, use port-out rejected fixes.
- Check the network. Because service stays on T-Mobile, phones that work on SmartLess today should keep working. Our carrier network list shows which network each brand uses. For Noble’s other brand, see Helium Mobile.
How the SmartLess Mobile deal fits Noble’s plans
This is Noble’s second purchase of 2026. In June it bought Helium Mobile. Noble says it plans to use the Helium Network to add coverage for members. The release gives no date for that.
SmartLess launched in June 2025 with plans that started at $15 a month for 5GB, Fierce Network reported at the time. It was one of several celebrity-backed brands on the T-Mobile network.
SmartLess Mobile FAQ
Is SmartLess Mobile shutting down
Not as of October 27, 2026. Noble Mobile bought it, and its website says SmartLess “is becoming Noble Mobile.” Customers keep their current plan pricing, according to the release. No shutoff date has been announced.
Who bought SmartLess Mobile
Noble Mobile, the wireless service founded by Andrew Yang. The deal was announced on October 26, 2026. The price was not disclosed.
Will my SmartLess plan price go up
Not according to the announcement. The release says existing customers will keep their current plan pricing. It does not say for how long.
What network will SmartLess customers use after the sale
T-Mobile. SmartLess has run on T-Mobile since launch, and Noble’s unlimited plan also uses T-Mobile.
Do I need a new SIM or a new phone number
No step has been announced. Your number stays yours. If you decide to switch carriers, get your transfer PIN before you cancel anything.
Verified October 27, 2026. BestCellular.com is an independent reference site operated by Assertive Holdings, LLC. It is not a wireless carrier and does not sell service. SmartLess Mobile, Noble Mobile, Helium Mobile and T-Mobile are trademarks of their respective owners.
Sources
- Noble Mobile, “Andrew Yang’s Noble Mobile Acquires SmartLess Mobile,” October 26, 2026 (primary source): Business Wire
- SmartLess Mobile website, “SmartLess Mobile is becoming Noble Mobile,” checked October 27, 2026: smartlessmobile.com
- Light Reading, “Noble Mobile acquires SmartLess Mobile,” October 26, 2026: lightreading.com
- Fierce Network, “T-Mobile backs new MVNO launched by SmartLess podcasters,” June 10, 2025: fierce-network.com