Even before they start a cellular store, most wireless retailers understand the necessity of building customer loyalty, but there are always things we can do to improve customer loyalty and customer retention. Up-sells for Accessories A customer is most likely to purchase add-ons for their new cellphone at the time when they buy the new phone. It is important to keep some cases, car chargers, screen protectors, signal boost antennas, etc. in stock for your customer to grab. Your employees should be trained not to look at add-ons as a way for them to make more money, but as a way to help the customer’s investment. A case and a screen protector can save a customer the cost of a new phone if they drop […]
In part 6 of our discussion on how to start a cellular store, we discussed hiring and training of new employees. In this section, we will discuss marketing & advertising resources to drive traffic to your new prepaid wireless business. Prepaid Wireless Store Marketing & Advertising Tips In the old days, there were a few forms of advertising that every business used. These marketing & advertising resources were basically limited to: Print media (including the phone book, newspaper and direct-mail ads) Billboards Radio and TV advertising Door to door sales Word of mouth advertising Social Media Listing in official dealer directory for Boss Cellular dealers Newspaper Partnering with other stores / retailers SEO Referrals from official dealer site
In the last article about how to start a cellular store, we discussed build-out, purchasing store fixtures, display cases, etc.. Hiring and Training Employees for your Wireless Store When starting a prepaid wireless store, learning to hire quality employees is key to building a successful business with return customers. A well-groomed, friendly, intelligent and well mannered employee will keep customers coming back! On the other hand, a store that has the best prices in town, but a rude or lazy employee working behind the counter, will have a hard time getting repeat business. As a colleague of mine stated, “Your employees will either be your best asset or your worst liability.” A good employee will bring in additional business and create lifelong friends of their customers. […]
Cellular Store Setup / Build-Out When you start a cellular store, store setup & build-out is another huge part of building a store that makes customers want to make a purchase. Studies have shown that your color-scheme and layout can actually have a big effect on helping a customer make a decision to buy. Store Fixtures Boss Cellular dealer support specialists have a lot of cool connections for our dealers to find the best store fixtures, displays, shelving, grid-walls, etc..
Prepaid Wireless Store Business Setup When you have a vision to start a prepaid wireless store, you will come up with a catchy and meaningful name, as the first step in your business setup. The name should be easy for customers to recognize, easy to advertise and possibly show some of your personality. Check online to ensure the name is not already used by someone else. A variation of your idea may need to be considered, if your idea is the same or near another business name. Legal advice is one of the first steps to ensure your dream of a prepaid cellular store is structurally sound, according to your desires. An attorney can help guide you through the type of legal entity such as sole proprietor, limited liability corporation (LLC), or a “S” […]
This is the third post in our discussion on how to start a cellular store. In this section, we will discuss what the best prepaid phones and accessories are to sell in a wireless store. Prepaid Phones If you are already running a successful cellular store, you can probably just skim over this article as a lot of it should be common sense. If you’re a Best Cellular dealer, you can allow customers to bring in their own prepaid phones or contract wireless devices, if they like (or order them directly from the Best Cellular fulfillment center). You can also order prepaid phones from other wireless wholesalers if you prefer. Many prepaid MVNOs force a customer to buy brand new prepaid phones in order to start […]
In the first section: (How to Choose the Best Location), we discussed finding the perfect location as the first step in how to start a cellular store. Location is key when starting a wireless store. If you haven’t yet read the post, check it out! To Start a Cellular Store – Deciding What Prepaid Wireless Services to Offer Whether you are a new retailer or an existing prepaid wireless business, in order to start a cellular store, knowing the ‘fine print’ on what each prepaid wireless service provider has to offer, is important. Perhaps even more important, is understanding the details of what they keep out of your income! The old adage, “It’s not how much you make, it’s what you keep,” is still true. Our team has extensive experience in owning and operating […]
Become a Wireless Retailer Best Cellular is developing a new program to help new businesses succeed as wireless retailers. If you’re looking to open a cellular store, feel free to contact our business development team! We are always looking to expand, and we have tons of resources for new wireless retailers on how to start a cellular store. How to Start a Cellular Store One of the most important steps for you to consider when you start a cellular store is to pick a great retail location. Choosing the Best Location for a Prepaid Wireless Store Check your demographics. When you start a wireless store, one of the most important things to consider is location and traffic. Get a demographic overview of the area you’re looking at including age, […]