Best Cellular is developing a new program to help new businesses succeed as wireless retailers. If you’re looking to open a cellular store, feel free to contact our business development team! We are always looking to expand, and we have tons of resources for new wireless retailers on how to start a cellular store.
How to Start a Cellular Store
One of the most important steps for you to consider when you start a cellular store is to pick a great retail location.
Choosing the Best Location for a Prepaid Wireless Store
Check your demographics. When you start a wireless store, one of the most important things to consider is location and traffic. Get a demographic overview of the area you’re looking at including age, average income, households, etc..
If you have a great location with thousands of customers passing by daily, the higher lease prices can quickly be made up for, by the money you save every week on advertising!
Pro Tip: Look up your state Department of Transportation to research traffic data statistics.
A cheap location with poor exposure can cost you an incredible amount per customer acquisition.
Greg Kahn, founder & CEO of Kahn Research Group in Huntersville, North Carolina says, “Quite simply, the best place to be is as close to your biggest competitor as you can be,”. He also states, “Foot traffic is obviously important, but landing the ‘perfect’ customer is far more crucial. By being in close proximity to your competitors, you can benefit from their marketing efforts.”
Many dealers located in the same parking lot, or next door to a major cellular store, get a tremendous amount of foot traffic from customers of the “big guy,” who has higher prices, irritating contracts, and fewer options.
Being located near your direct competition can be great for your business, as long as you’re confident enough in your service and product to outsell your competitors.
Deciding What Wireless Services to Offer
In the next post, we’ll discuss prepaid MVNO services and how to choose the best prepaid wireless service to sell.
How to Start a Cellular Store – Part 2 – Choose What Services to Sell