In part 6 of our discussion on how to start a cellular store, we discussed the hiring and training of new employees. In this section, we will discuss marketing & advertising resources to drive traffic to your new prepaid wireless business.
Prepaid Wireless Store Marketing & Advertising Tips
In the old days, there were a few forms of advertising that every business used. These marketing & advertising resources were basically limited to:
- Print media (including the phone book, newspaper and direct-mail ads)
- Billboards
- Radio and TV advertising
- Door to door sales
- Word of mouth advertising
Social Media
Listing in official dealer directory for Boss Cellular dealers
Newspaper
Partnering with other stores/retailers
SEO
Referrals from the official dealer site